As the flowers bloom and the weather warms, spring not only ushers in a season for cleaning our homes but also our digital spaces. Social media, an integral part of many of our lives, can become cluttered just like our wardrobes. It’s time to refresh, declutter, and optimise your social media profiles, especially your Instagram, to ensure you are putting your best digital foot forward. Here’s how to spring clean your socials!

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Photo by cottonbro studio on

Step 1: Audit Your Accounts to spring clean your socials

Begin your digital spring cleaning by doing an audit of all your social media accounts. Make a list of all accounts, including those old ones you might have forgotten about. Decide which ones are still relevant to your personal or professional life. It’s a good idea to deactivate or delete any accounts you no longer use to minimise security risks and digital footprint.

Step 2: Update Your Profiles

  • Profile and Cover Photos: Start with updating your profile and cover photos. Choose clear and recent images that represent you or your brand effectively. For personal accounts, a great, recent selfie in natural light does wonders. For professional accounts, consider a logo or a professional headshot.
  • Bio: Refresh your bio to reflect the latest about you or your brand. Make sure it includes relevant keywords that help people find your profile. Your bio should be concise, clear, and a touch creative. Use emojis judiciously to add personality without overwhelming your audience.
  • Contact Information: Check that your contact information and links are up-to-date. If you have a link to a blog or website, ensure it’s not only correct but also directing to a page that best represents your current interests or offerings. Spring cleaning your socials can include spring cleaning your website too.

Step 3: Curate Your Content

  • Review Posts: Scroll through your feed and review your posts. Remove or archive those that no longer represent your brand or personal image. This could include old memes, irrelevant personal rants, or photos that don’t match your current aesthetic.
  • Highlight Important Content: Use features like Instagram’s Highlights to organize your stories into themed collections. Whether it’s “Travel”, “Family”, or “Work Projects”, this not only cleans up your profile but makes it easier for visitors to navigate through what interests them most.

Step 4: Optimize Your Instagram Profile

Instagram is a powerhouse for personal branding and business marketing. Here are some specific tips to make your Instagram profile stand out:

  • Optimize Your Username and Bio: Ensure your username is recognizable and easy to search. If possible, use the same username across all social platforms. In your bio, include hashtags relevant to your niche, as this can improve your profile’s discoverability.
  • Use a Business Account: If you’re using Instagram for business, switch to a business account if you haven’t already. This gives you access to analytics, the ability to promote posts, and adds a contact button to your profile.
  • Engaging Content: Plan your content to maintain a balance between promotional, informative, and entertaining posts. Use high-quality images and experiment with different content types like videos, reels, and IGTV for better engagement. Spring clean your socials and create some interesting content.
  • Consistent Aesthetic: Choose a color scheme or filter that you’ll use for most of your posts to create a cohesive look. This makes your feed aesthetically pleasing and instantly recognizable to your followers.
  • Interactive Features: Utilize Instagram’s interactive features such as polls, question boxes, and quizzes in your stories. This not only engages your audience but also gives you insight into what your followers are interested in.

Step 5: Engage and Reconnect

Social media is not just about posting; it’s about connecting and engaging with others (hence the name… social!). Take the time to respond to comments, messages, and engage with other users’ content. Reconnect with your audience by asking them what content they want to see or conducting a Q&A session. Taking the time to spring clean your socials will have a positive effect of your account.

Step 6: Set Goals and Schedule

Finally, set clear goals for what you want to achieve with your social media presence moving forward. Whether it’s growing your followers, increasing engagement, or selling products, having clear goals will guide your content creation. Use social media management tools to schedule posts for consistent activity without having to be online all the time. Try Metricool – that’s who we use to schedule our content. It’s a great platform… so simple to use! And it’s really reasonably priced for individual businesses.


Spring cleaning your social media can be a refreshing part of your spring renewal ritual. It not only tidies up your digital space but also realigns your social media efforts with your current goals. With these tips, especially for optimising your Instagram profile, you are well on your way to having a vibrant, engaging, and effective online presence that reflects the best version of you or your brand. Happy cleaning!


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