Digital marketing has exploded in the last decade or so, with most businesses of all sizes having at least some presence on social media and other online marketing channels. However, most people don’t realise that digital marketing goes well beyond simply using social media. This article will examine some of the more common digital marketing techniques: email marketing, content creation, pay-per-click advertising and search engine optimisation.

Email marketing

Email marketing allows you to get in touch with your customers and keep in touch, even if you don’t have a physical presence or any other ways to reach out to them. It’s a wonderful tool that can reach many people quickly and easily, but it’s most successful when combined with other techniques. It takes time to build an email list, so it’s a long game rather than a quick fix.

Content creation

A key component of digital marketing is content. Being able to create compelling and valuable content for your audience is a must-have skill for digital marketers. To do so effectively, you’ll need to establish a tone of voice and use advanced writing techniques that grab your readers’ attention. Ideally, your content will lead them through a funnel to either get their email address or direct them to a service. 

Pay Per Click advertising

Pay Per Click (PPC) advertising involves paying a search engine to display ads on relevant searches. You’ll pay a cost-per-click (CPC) or cost-per-thousand impressions (CPM), depending on which bidding strategy you choose. Each company takes a different approach to PPC, but for many businesses, it can be an effective tool for reaching potential customers. 

Search Engine Optimisation

A web presence means nothing if your site can’t be found. That’s where Search Engine Optimisation (SEO) comes in. SEO is a combination of strategies that makes your website more visible in searches, and includes keyword research, SEO-focused content, website speed and reliability, and data analysis. 


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